The colorful wool products typical of Chefchaouen’s local craftsmanship. Credit: Imaginium Agency / Le Desk
Tourism revenues totaled 9.7 billion dirhams (MMDH) at the end of March 2022, up 80% compared to the same period last year, the tourism minister said Monday, ‘Handicraft and social and solidarity economy, Fatim-Zahra Cushioning.
This development confirms a recovery in the industry, Ammor noted, responding to an oral question in the House of Representatives on “The measures adopted in favor of the tourism sector”, presented by the Istiqlalian group of unity and egalitarianism, adding that handicraft exports increased by 25% over the same period.
Regarding the social and solidarity economy, the ministry is working to strengthen the legal and regulatory framework and the creation of regional hubs, he said.
Ammor also highlighted the various measures taken to revive the tourism sector, in particular the launch of an emergency plan of 2 billion dirhams, the payment of the flat-rate allowance of 2,000 dirhams, before Aid Al Fitr, for all employees. sector, tourism carriers and classified restaurants and the postponement of the repayment of bank credit maturities for tourism businesses.
Likewise, the ministry received 781 requests for hotel refurbishment, which will be processed in the coming days, he said, also recalling the deployment of a major advertising and marketing campaign to revive the sector, with the aim of doubling. the number of arrivals by 2030.
Regarding the craft sector, Ms Ammor said that the ministry is carrying out structuring works, through the strengthening of the regulatory and regulatory framework relating to craft activities and health coverage, and the establishment of the national platform of the register of crafts that organizes 172 professions, noting, in this sense, that 96,000 professionals are enrolled.
In response to another question related to tourism investments, Ammor indicated that its department has redirected the interventions of the Moroccan Tourism Engineering Society (SMIT) towards tourism investments that better meet the needs of tourists, leveraging a study conducted by the Moroccan National Tourist Office (ONMT) on the expectations of Moroccan and foreign tourists.
Among the important programs aimed at encouraging investments, the Minister mentioned incentive subsidies for the creation of small and medium-sized enterprises (SMEs) in the tourism sector and financial support from the State, with an overall budget of 1 MMDH, for the renewal of tourist accommodation facilities.
On another aspect, the new investment charter, the main lines of which were presented to King Mohammed VI, will allow for a sustainable and inclusive economic recovery, Ammor said, noting that the Mohammed VI Investment Fund will get the necessary support to finance and accompany the investment.
It should be noted that the occupancy rate of classified hotels was only 50% before the crisis linked to Covid-19, noting that to increase this rate, the ministry has launched communication campaigns in collaboration with airlines and international travel agencies.