Tourism: Revenue begins to recover

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Tourist revenues amounted to 9.7 billion dirhams at the end of March 2022 after the context of tourism recovery. Before the Covid pandemic, arrivals and overnight stays had a very positive impact on foreign exchange earnings, which went from AED 57.8 billion in 2012 to AED 78.7 billion in 2019.

Although the figure is far from the reference years, in particular pre-Covid, tourist receipts amounted to 9.7 billion dirhams at the end of March 2022, or the first quarter of the same year. At least this is what emerges from an answer to an oral question posed by the Histalian group of unity and egalitarianism within the hemicycle to Fatim-Zahra Ammor, minister of tourism, crafts and social and solidarity economy. We remind you that since 2012 tourism to Morocco has undergone a clear evolution in terms of arrivals and overnight stays.

From 9.3 million tourists in 2012, arrivals have grown continuously to reach 12.9 million tourists in 2019, while overnight stays fell from 17.5 million to 25.2 between 2012 and 2019 , with a very positive impact on earnings in currency, which went from 57.8 billion dirhams in 2012 to 78.7 billion dirhams in 2019. “This trend at the end of March confirms a recovery in the sector”, explains Fatim-Zahra Ammor in in the House of Representatives.

As for handicraft exports, in the same period they recorded an increase of 25%. Taking advantage of the current context of tourism recovery, the Minister has already communicated her vision during a working session with professionals in the tourism sector with the ambition of doubling the number of arrivals by 2030.

781 requests for restructuring
Also according to Fatim-Zahra Ammor, “the ministry has received 781 requests for the renovation of hotels, which will be processed in the next few days”, he announced, before recalling that Morocco through the ONMT has launched an advertising and marketing campaign, “Morocco, Land of Light”, to ensure a good revival of the sector.

At the same time, the minister stated that the supervisory authority has supported the craft sector by strengthening the legislative and regulatory framework relating to craft activities and health coverage, as well as the establishment of the national craft registry platform.

The latter organizes 172 professions for 96,000 professionals registered on this platform. For his part, Fatim-Zahra Ammor indicated, in response to another question on tourism investments, that his department redirected the interventions of the Moroccan Society for Tourism Engineering (SMIT) towards tourism investments that better meet the needs of tourists, taking advantage of a study carried out by the National Tourist Office of Morocco (ONMT) on the expectations of domestic and foreign tourists.

Among the important programs aimed at encouraging investments, the Minister mentioned incentive subsidies for the creation of small and medium-sized enterprises (SMEs) in the tourism sector and financial support from the State, with an overall budget of 1 MMDH, for the renewal of tourist accommodation facilities.

Yassine Saber / ECO Inspirations

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