Samsung is further pushing device personalization and connectivity for Batibouw 2022 – Samsung Newsroom Belgium


After a virtual meeting in 2021, visitors to Batibouw will discover this year a new range of Samsung products, even more suited to their needs and the evolution of their lifestyle, in line with the platform just launched by Samsung: #You do. This platform provides a better means of personalization and connectivity to users, through the custom control enabled by SmartThings IoT solutions. In other words, in addition to the choice of colors and expanded design options, Samsung customers can also set custom routines on their devices, especially via the mobile application. Smart things.

Products that empower
“At Samsung, we believe everyone should be able to leverage their devices according to their lifestyle. said Maxime Parein, Head of Marketing Home Appliances at Samsung Benelux. “Thanks to its heritage of constant innovation acquired over the years, Samsung today manufactures products that make it possible above all to personalize their experiences, to respond to every way of life, to offer users a transparent technology that is directly focused on their needs and habits. “

At Batibouw, Samsung will therefore highlight the appliances that give everyone power: the power of personalization and the power of connectivity.

New ranges of connected ovens
The new ranges of Samsung ovens combine elegant design with the latest technological innovations. It consists of series 4, 5, 6 and 7 with a total of 4 different finishes: Stainless Steel, Black Stainless Steel, Onyx Black and Bespoke. With the Bespoke version you can choose between two trendy colors: Clean Navy (series 6) and Satin Beige (series 7), also available for freestanding refrigerators, for a harmonious whole in the kitchen. ”, The focus is obviously on innovation. The complete range of ovens is now fully equipped with the unique Dual Cook technology, which allows you to cook two dishes at the same time at different temperatures and cooking times, all without the transfer of odors. The Dual Cook Steam system, which allows 100% steam double cooking, is also applicable to the ovens of the new series. In addition, Samsung has also introduced a number of innovative new features such as the “Air Sous-Vide” mode, for gourmets who like low-temperature cooking or the “Air Fry” mode, to offer a healthier alternative to normal foods. fried. Series 7 ovens also have a directly integrated camera to monitor the cooking process in real time. All ovens have a WiFi connection which makes it easy to follow a recipe via your smartphone and the SmartThings app.

Customization, connectivity and energy saving on the Samsung refrigerated cabinet
Samsung also introduces novelties to its refrigerator range with the fully customizable BESPOKE refrigerator via the platform. #You do.

Four words best describe the Samsung refrigerator range: flexibility, freshness, design and innovation.

  • Flexibility: the refrigerator truly adapts to the needs of the consumer. It can be used as a refrigerator or freezer thanks to the multipurpose areas, the adjustable bottle holder can be used for bottles and plates, and the temperature and humidity of the drawers can be adjusted according to the food they contain (fruit or vegetables, meat or fish ).
  • Freshness: Samsung freestanding refrigerators are now everything Full No Frost and equipped with premium features to keep food fresh longer
  • Unique design: Most Samsung refrigerators now come with flat doors and integrated handles, to fit perfectly in the kitchen. In addition, two new colors are also introduced in the Bespoke range for the summer: Vanilla and Peach.
  • Innovation: models Beverage Centerhide a dispenser behind a double door and also serve water with the possibility of herbal or fruit tea, this year it will be applied to the model side by sideto quench the thirst of consumers more easily in the summer or after a sporting enterprise.

“Today we are permanently connected, both in the office and at home, connectivity is becoming more and more essential in our homes. concludes Maxime Parein, Head of Marketing Home Appliances at Samsung Benelux. “Our desire is to make life as easy as possible for our users and to blend in with their habits. “

As with the range of ovens and most Samsung appliances, the refrigerators are also connectable via a Wi-Fi function. Nothing could be easier then being able to draw up your own shopping list and improvise a recipe with fridge leftovers.

Another important point Samsung offers two combi models with the A label and two models side by side labeled C. This is a significant bonus given the steady rise in energy prices. Samsung takes the energetic lead in this category.

As with other kitchen appliances, the Samsung stand in Batibouw will also feature hobs with built-in hood, dishwasher and built-in refrigerator.

Discover the platform #YouMake, news and much more at the Samsung stand (Hall 4 – stand 4 – 330) in Batibouw, from 21 to 29 May 2022.

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