Nutrition: How farmers and scientists design our food.

  • By Emma Woollacott
  • Corporate reporter technology

Franco Fubini, founder of the fruit and vegetable supplier Natoora

Copyright of the photo, Valeria Necchio

image caption,

Franco Fubini, founder of the fruit and vegetable supplier Natoora

“Taste is a trend that is definitely reappearing,” notes Franco Fubini, founder of the fruit and vegetable supplier Natoora.

You might be surprised that the flavor has gone out of style.

But it can be difficult to find really tasty varieties of fruit and vegetables, especially due to the demands of supermarkets, he explains.

“They started asking for varieties to have a longer shelf life. For example, in the case of a tomato, it needs to have a thicker skin, so it doesn’t crack as easily; be faster, which can absorb more water. .

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