Of Helene Perraudeau
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169 refrigerated cabinets. Inside, fruit and vegetables, bread, pastries, pastries, ready meals, trays for aperitifs, dairy products, eggs but also bouquets of flowers and chocolates.
Seven local partner traders and producers
Welcome to the Village Fraîcheur, il innovative vending machine created by Alexis Auger, 43 years old. You will find it in the parking lot of the Sainte-Croix bakery, one of seven partner merchants for locker rental.
Open last Tuesday, May 10th, it offers short-circuit products, sometimes organic or sold by local traders. You can pick them up at any time of day (or night!), 7 days a week. Lockers are stocked daily.
Last week, customers bought bunches of radishes at midnight. Others took the chocolate mocha at one in the morning.
And consumer trends they seem to be already appearing: “Bread and pastries are popular around 4 in the morning and everyday purchases of ready meals take place around 7 in the morning. “
“The innovation of Village Fraîcheur is that they offer lockers for hire,” explains Alexis Auger, who previously worked in the office supply industry. It doesn’t exist anywhere else. “
Village Fraîcheur suppliers and producers
Leonidas Saint-Lô (chocolates) – The Queen’s Choice (catering, restaurant, grocery store) – Sainte-Croix bakery – The farm of a thousand flavors (vegetables) – Le Péché Mignon restaurant – Au Camélia (florist) and Ferme de l ‘ Orangerie (organic dairy products).
An innovative concept, a single distributor
Just like its distributor, which is unique, since tailored. It too was produced locally, by the Saint-Loise company MetalTech Legiret, which specializes in metalworking and industrial sheet metal processing.
“They regularly produce pizza distributors, but for Village Fraîcheur they had to innovate. The machine is simply amazing, with different types of rack refrigeration, depending on the products. “
Did the vegetable baskets of the Fattoria dei Mille Flavors, located 4 km from Saint-Lô, attract your attention? Are the foie gras tournedos seared by chef Péché Mignon – on sale because they were prepared the day before – make your mouth water?
For recover products, it is at the terminal located next to the lockers that happens, with a Credit card. You can also customize your purchases directly from manufacturers and merchants (their contact details are displayed) and collect your shopping in click and collect.
By connecting to the Facebook page of the Village Fraîcheur, you can always be updated on the daily offer of lockers and on the various promotions.
Two other distributors are in the pipeline
Simple and really practical. Also in step with the times. “I had no problem finding partner merchants,” says Alexis Auger, who is already planning to open two more Village Fraîcheurs. “The second distributor will be located within a radius of 15-20 km around Saint-Lô”, confides the entrepreneur. He hopes to be able to open it in September-October. “For the third, it shouldn’t be before the start of next year. ”
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